AURA
The Mobile Journey · 6 screens · 60 seconds

A luxury personal stylist,
in your pocket.

Every screen is designed as a reveal — a moment where AURA tells the user something about themselves they didn't know they were missing. Scroll to walk the flow.

01Onboarding · 30s

Three taps. Zero forms. We're already styling you.

No email gates. No mood quizzes. Pick a vibe, pick a moment, hand over the camera. The whole onboarding is a soft escalator that ends with the camera open and the scan beginning.

The reveal

Within 8 seconds of first launch, AURA has already started reading your light — before you've signed up, before you've spent a cent. The product is the demo.

Micro-interactions

  • Aurora gradient — drifts behind the title at 40s loop, color-shifting on scroll.
  • Vibe chips — haptic-tap select with a 1.04× scale + amber glow ring.
  • Begin button — presses → button morphs into a circle, expands fullscreen, becomes the camera viewfinder.
  • Sign-in — demoted to a 10pt link below the CTA. Identity is optional, magic is not.
9:41
AURA

Welcome

Let's meet
the future you.

Three quick taps. No forms. No questions you'd rather not answer.

Begin

Skip · Apple · Google

01 · Onboarding · 30 seconds

02AI Skin Analysis · The wow moment

AURA reads your light, your tone, your truth.

The camera opens to a soft magenta corona that breathes around the user's face. A scan line traces top-to-bottom in 4 seconds. Tiny data chips fly out as traits are detected — undertone, texture, contrast, palette.

The reveal

We don't say 'analyzing your skin.' We say 'reading your light.' Three glass chips materialize beside her face: WARM OLIVE · LUMINOUS · SUNSET PALETTE. She has never been described this precisely. That's the moment.

Micro-interactions

  • Corona pulse — two oval rings breathe at 4s, offset 1s — feels alive, not clinical.
  • Scan line — 1px gradient line with a 20px magenta glow sweeps face vertically.
  • Trait chips — fade-in + 12px float-up, staggered 200ms. Subtle haptic on each appearance.
  • Completion — ring contracts, chips dock to a bottom card, screen exhales — auto-advance.
9:41
A woman's face being analyzed by AURA's AI

Analyzing

Reading your light

Undertone

Warm Olive

Texture

Luminous

Best Palette

Sunset · Bronze · Plum

Skin map · 7 traits12%

02 · AI Skin Analysis · The wow moment

03Virtual Try-On · Fashion · Accessories · Beauty

Three categories. One body. Real-time AR.

A single canvas, three modalities. Top tabs swap fashion / accessories / beauty without ever leaving the live mirror. Pose-tracking dots stay locked to her shoulders, ears, lips. Drawer slides up with the active product.

The reveal

Most apps make you change apps to try clothes vs. lipstick. AURA makes the camera the only screen. She's wearing the dress, the hoops, and the lip — at the same time, in one tap.

Micro-interactions

  • Tab switch — active pill morphs along a magnetic spring (300ms, ease-out-back).
  • Pose dots — 6 keypoints pulse at 2s; opacity drops to 0 once tracking is locked.
  • Drawer — slides up 280ms cubic-bezier(0.2,0.8,0.2,1); blurs background to 16px backdrop.
  • Add to look — item flies as a thumb to the floating 'Look' bubble in the top-right corner.
9:41
Virtual try-on preview

Cream Blazer Dress

Maison Atrium

$340

Add

03 · Virtual Try-On · Body-aware AR

04AI Stylist · Conversational

Tell AURA the moment. She'll dress you for it.

A chat interface that treats words like fabric. Voice-first by default, text optional. AURA asks one shaping question — 'what's the moment?' — then translates intent into silhouette, palette, and posture cues.

The reveal

She doesn't ask for your size. She asks for the room you'll walk into. The chips that come back ('Quiet luxe', 'Sculptural', 'A little dangerous') are aesthetic signals — and she can tap any to bend the recommendation in real time.

Micro-interactions

  • Bubbles — fade-up + 8px slide. AURA's bubbles are translucent; user's bubbles are gradient.
  • Suggestion chips — appear after second AURA reply; tapping one re-streams the response live.
  • Typing — three-dot loader pulses asymmetrically (180ms offset) — feels like thinking, not waiting.
  • Voice — press-and-hold the gradient orb to speak; orb breathes with mic amplitude.
9:41
A

AURA

Styling for you

What's the moment you're dressing for?
First date. Rooftop bar. I want to feel like the most interesting person in the room.
Got it. Warm lighting, you'll be standing — silhouette matters more than print. I'm pulling three looks against your warm-olive palette.

04 · AI Stylist · Conversational

05Generative Visualization · 7 seconds

The 'future you' renders before her eyes.

A blurred, oversaturated canvas resolves into focus across 7 seconds. Particle highlights bloom on the chrome. The look name appears as if titled by a magazine — 'Liquid Chrome '26'.

The reveal

It's not a model. It's not a moodboard. It's her face, her shoulders, her posture, wearing a look she'd never have picked. The room goes quiet.

Micro-interactions

  • Resolve — blur(20px → 0) + saturation(1.2 → 1) over 7.4s with a soft 'developing' grain.
  • Particle bloom — two radial gradients pulse at the chrome accents in 1.6s loops.
  • Title type-on — look name typewrites in display serif as the image hits sharpness.
  • CTA ascends — 'Try it on me' rises from the bottom in a glass card with magenta glow.
9:41
Generative AI fashion visualization

Generating · 7.4s

Your look is becoming…

Look · Liquid Chrome '26

"Sculptural cream tailoring. Chrome accents. Bare collarbone."

05 · Generative Look · The future you

06Shoppable Results · One tap to own

From imagination to checkout in a single screen.

The look she just generated is parsed into 3 real SKUs from partner brands. Each card shows brand, price, and a match score grounded in her skin scan. One CTA: 'Buy the look.'

The reveal

Most shopping apps end with 50 results she has to filter. AURA ends with 3 things she already wants. The match bar is the trust object — 96% isn't a guess, it's a receipt.

Micro-interactions

  • Item cards — stagger-fade in 100ms apart; press-down scales to 0.97 with haptic.
  • Match bar — fills left-to-right in 600ms when the row enters the viewport.
  • Buy CTA — subtle pulse-glow every 6s; total animates in tabular numerals as items toggle.
  • Save look — long-press hero image stamps the look into her style genome with a haptic 'thump'.

06 · Shoppable Look · One tap

The principle

Every screen is a reveal.
Every reveal is a receipt for trust.

From open to checkout in 60 seconds — and at every step, AURA tells the user something about themselves they couldn't have learned anywhere else.